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How Websites Builders Can Get You Leads? Top 3 Best Website Builders of 2023
Are you still investing heavily in SEO? Well, times are changing! As per a recent survey, in 2023, about 57% of small business owners invested in getting an SEO-optimized website builder. Let’s see how you can also do it.
What Are Website Builders?
Website builders are user-friendly software tools or platforms. They enable individuals and businesses, especially those without technical or coding expertise, to create and customize websites quickly and easily.
These tools typically provide:
Pre-designed templates
Drag-and-drop functionality, and
A range of features to design, build, and maintain websites
With website builders, there is no need for extensive coding or programming knowledge. Do you know established website development companies can offer you website builders, which help you generate more leads? Let’s find out how!
How Website Builders Can Generate More Leads?
Website builders simplify the process of creating and optimizing your website for lead generation. By offering advanced functionalities like lead capture forms, CTAs, landing pages, etc. they convert visitors into valuable leads. Here’s how they do it:
Lead Capture Forms:
Most website builders launched by popular website development companies offer easy-to-implement lead capture forms.You can create forms for various purposes like:
These forms allow visitors to share their contact information with you, turning them into potential leads.
Call-to-Action (CTA) Buttons:
Website builders let you add eye-catching CTA buttons strategically on your site.
CTAs prompt visitors to take specific actions like:
Request a Demo
Get a Free Quote
Subscribe Now
When visitors click on these buttons, they express their interest in your offerings. This expression of interest makes them potential leads.
Landing Page Creation:
Website builders, like Publish Mason, allow you to create dedicated landing pages for marketing campaigns.
Landing pages are designed to capture leads by focusing on a single offer or product.You can direct traffic from online ads or social media to these pages.
This traffic diversion again increases the chances of lead generation.
Integration with Email Marketing:
Website builders integrate seamlessly with email marketing platforms.
This integration allows you to automatically add captured leads to your email lists.
Such an integration makes it easier to nurture and convert leads into customers over time.
Content Publishing:
Building a blog or resource section on your website using website builders helps attract organic traffic.
When visitors find your valuable content through search engines, they become potential leads.
Include lead magnets like downloadable guides or eBooks to encourage sign-ups
Responsive Design:
Most website builders ensure your site is mobile-friendly.
Since many users access websites on smartphones and tablets, a responsive design helps in providing a seamless user experience.
This provision of responsive design increases the likelihood of visitors engaging with your content and becoming leads.
Top 3 Free Website Builders for Small Businesses in 2023
Website Builders
Benefits
Ease of Use
Customization Options
Wix
a) Wide range of templates b) App Market for added functionality c) Hosting and domain included
a) No coding required b) User-friendly interface c) Drag-and-drop editor
a) Extensive customization b) Wix ADI for AI-driven c) Freedom to design
Weebly
a) Simple and clean designs b) Integrated eCommerce SEO features c) Responsive templates
a) User-friendly b) Drag-and-drop editor c) Mobile app for updates
a) Limited by design b) Adequate code editing option for advanced users
Publish Mason
a) Highly customizable with themes and plugins b) SEO-friendly structure c) Robust blogging platform d) Hosting and domain included
a) User-friendly interface b) Drag-and-drop builder c) Large number of templates to choose from
a) Unlimited customization options b) Highly affordable plans c) Complete control of website design and layout
How to Start with Website Builders?
Below is a step-by-step guide to creating a website using popular website builders:
Step I: Sign-up
Begin by signing up for an account with the website builder of your choice.
Follow the platform’s setup process, which usually involves selecting the type of website you want to create (e.g., business, blog, portfolio).
Choose a free plan or trial option if available or select a pricing plan that suits your needs. With Publish Mason you get a 1-month free trial without using any credit card. Choose your plan now.
Once you’ve completed these initial steps, you’re ready to start building your website.
B. Choosing the Right Template:
Browse through the template library provided by the website builder.
Select a template that aligns with your website’s purpose and style preferences.
Templates offer pre-designed layouts, fonts, and color schemes, saving you design time.
C. Customizing Your Website:
Use the website builder’s drag-and-drop editor to customize the template.
Adjust layout elements, add or remove sections, and rearrange content as needed.
Customize the website’s color scheme, fonts, and images to match your branding.
D. Adding Content and Features:
Start adding your content, such as text, images, videos, and products (if it’s an eCommerce site).
Utilize the website builder’s widgets or modules to integrate features like contact forms, maps, galleries, and more.
Organize your content logically and ensure it is visually appealing.
E. Optimizing for SEO:
Optimize your website for search engines by filling in meta titles, descriptions, and alt tags for images.
Ensure your content is clear and relevant, and incorporates keywords related to your business or topic.
Create a sitemap and submit it to search engines for better indexing.
F. Integrating Social Media:
Add social media icons or feeds to your website, allowing visitors to connect with you on various platforms
Enable social sharing options on your content to encourage readers to share your posts or products.
G. Setting Up a Domain (if applicable):
If you have a custom domain (e.g., www.yourbusiness.com), connect it to your website. Many website builders offer this feature
Alternatively, some builders provide free subdomains (e.g., yourbusiness.buildername.com) if you don’t have a custom domain.
H. Launching Your Website:
Before publishing, review your website thoroughly to check for errors and ensure everything looks and functions as intended.
Once you’re satisfied, hit the “Publish” or “Launch” button to make your website live on the internet.
Share your website’s URL with your audience and promote it through various channels to start attracting visitors.
How Publish Mason Helps Small Businesses?
Running a small business is no small feat. You have products or services to offer, customers to delight, and a brand to build.In today’s digital age, having an online presence is crucial, and that’s where Publish Mason comes to your rescue. Here’s how Publish Mason can help your small business thrive:
Provides you with intuitive website templates and a user-friendly design interface
Incorporate a “blog section” into your website. Blogging is a powerful tool to engage with your audience.
Ensures that your website looks and functions flawlessly on all devices, from desktops to smartphones.
Equips you with SEO tools and features to improve your website’s search engine rankings.
Optimizes meta tags, descriptions, and content to make your site more discoverable on search engines like Google.
Keeps your website up-to-date
Makes it easy to add new content, update product listings, and refresh your design.
Includes built-in analytics tools that allow you to track your website’s performance.